As strategists in such a dynamic industry, it’s crucial that we’re always staying on top of industry changes, best practices, and upcoming trends. And, with one of the most influential marketing and automation companies less than an hour away from us, it only makes sense for us to take part in HubSpot’s annual Inbound conference. This week, Alicia (the fearless leader of our Digital Marketing Department) and I will be shipping up to Boston for a few days to soak in as much inbound marketing knowledge as possible.
The seminars are all on a first come, first serve basis. However, we have a few speakers in mind that we definitely don’t want to miss! Here’s a quick look at a few of our wish-list sessions:
- The Future Of Search
- The 4 corners of conversion: Understanding The Intersection of Copy, Design, Interaction & Psychology
- The Relevance Imperative: B2B The Way It Should Be
- Social Selling: How To Connect With the Modern Buyer
- Good Content Vs. Good Enough Content: A Fight For Sore Eyes
- 50 Actionable Tips For Launching A Successful Lead Gen Campaign
We are so excited to learn new tactics and hear stories from industry leaders, then share with the rest of our team, and of course, with our clients! One of the most important parts of our jobs as consultants is to stay ahead of the curve on industry changes and advise our clients on updated strategies. Our hope is that we take away invaluable knowledge to help us be better strategists, and overall a stronger digital marketing department for our clients. Of course, there will be a re-cap blog posted in the next couple weeks to summarize the sessions we attended along with the main takeaways from them!
[Image source: INBOUND]