SEO Best Practices

Increase visibility and drive traffic to your website.

Comprehensive keyword analysis

We’ll start with your most important keywords: the ones you think you should be ranking well for or would like to be ranking well for. We’ll also look at the keywords your competition is ranking for, and if those terms make sense for you to target.

After an exhaustive analysis, we’ll deliver a compilation of keywords to review, refine and finalize with you. We’ll always look for your input on your list of targeted keywords as we keep in mind your:

  • Objectives
  • Keyword search volume
  • Competition level
  • Relevance
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Desktop and mobile designs of Chadwick Martin Bailey.

Content optimization

We’ll provide recommendations on revisions to your website architecture, optimizing according to SEO and Conversion Rate Optimization (CRO) best practices to satisfy search engines and visitors to your website.

Your website will be optimized based on your newly developed keyword strategy, including major page elements such as:

  • Title tags
  • Meta descriptions
  • Headings and subheadings
  • Alt text
  • Links
  • Anchor text and more

Thorough technical audit

Our team conduct a complete technical audit of your website. This is when we’ll identify any crawl errors. For new sites, this audit is done before site launch. For existing sites that aren’t being redesigned, we’ll complete the technical audit twice — at the beginning and before completion.

We’ll discuss findings with you and resolve any issues we identify. You’ll also be guided through the process of using 301 redirects so URLs from your old site redirect to the appropriate URLs on the new site. This helps you avoid 404 errors and bolsters your website’s SEO strength in the eyes of search engines.

Last but not least, we’ll clean up any issues that could keep your site from being well indexed in Google.

Baseline performance reporting

After the initial optimization of your website, we’ll provide:
  • Baseline rankings
  • Crawl diagnostics
  • Google Analytics custom reporting

These reports show your site’s rankings and traffic pre-launch, and a snapshot of performance once the Best Practice optimization is complete for comparative purposes. Many of our clients continue working with us for ongoing reporting, consulting and management of their SEO activities.

Website analysis showing the results of a digital marketing strategy.

Let’s discuss your SEO project

Discover how we can help you reach – and surpass – your SEO goals.

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