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Best Practices for Creating SEO Friendly Content

Today’s post focuses on best practices for SEO friendly content. It will walk through the importance of creating SEO friendly content for humans and search engines, it will discuss the process of creating SEO focused content, and then it will wrap up with a checklist for on-page optimization efforts.

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Back to Basics: PPC 101

As much fun as it is to get into the nitty-gritty details of digital marketing, we realize that not all of our readers are looking for that level of tactical discussion. To that end, we’d like to take a moment to provide a PPC 101 and get down to basics. In this article, we’ll review what PPC is, why you should use it, and how PPC ad bidding and placement work.

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Branding and Messaging

The Right Healthcare Branding Will Help You Stand Out From the Crowd

You’ve viewed many healthcare and pharmaceutical websites, and you may have noticed that they all look the same. Have you ever wondered why healthcare branding and overall website design is so bland? Today we’re going to explore my theories about why many healthcare websites look boring, serious, scientific, and redundant. I’m also going to discuss why it’s important to differentiate your company’s brand from the rest.

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PPC vs. SEO: Which One is Right for You and Your Organization?

While PPC and SEO both help brands achieve a strong presence on Google’s search results page, they are actually quite different, both in terms of execution and how success should be measured.  PPC refers to ads that live at the top of each Search Engine Results Page (SERP), while organic SEO listings appear below the ads.

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SEO Changes in 2018

It’s no secret that SEO is an ever-evolving industry and will continue to be for years to come. Believe it or not, 2018 happened to be one of the most active years for SEO changes.

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How to Amp Up Your Online Advertising

The world of online advertising is competitive, to say the least. It’s fast-paced and it’s always changing. Marketers begin to feel like their PPC efforts aren’t making a positive impact – or any impact at all.