Posts in: Google Ads

Dynamic Search Ads, or DSAs, leverage SEO data and makes them an interesting facet of any PPC ads campaign because they bridge the gap between PPC and SEO.

Last November, Google unveiled four new metrics that report on where ads show up on the Search Engine Results Page. Last month, Google announced that these metrics will completely supplant Average Position starting in September of this year.

Our Digital Marketing Services team has many years of experience helping businesses embrace digital advertising. As a result of this ongoing client interaction, we’ve compiled the list of the most common PPC questions we’ve received over the years. The PPC FAQs are available to help you get started on your journey to what has now become the most popular advertising method.

With the release of Google’s broad match modifier, search engine marketers have questions. What is it? How is the modified broad match type different than phrase match? How I do make the most of it in my digital marketing strategy? In today’s post, we’ll look how each match type is defined, how you’re probably misusing them in your keyword strategies, and how to make the most of Google’s broad match modifier for paid ad results and beyond.

Last week, Google began sending out an innocuous-seeming email to select PPC advertisers.  It’s possible you may have already received…

The beginning of the year is a great time for reflection and looking forward to the year ahead. With this in mind, we’d like to share a healthcare success story in hospital digital marketing.

Seeing your competitors skyrocket to the top of organic or paid search results can be ridiculously maddening. No matter where you go or what you search for, it seems like your competitors are right there taunting you, especially on the online advertising front.