By now most of us accept that social media works. The question becomes are you using it correctly and are you truly reaching your target audience? Let’s explore what some core components of a successful pharma social media strategy.
What is Recruitment Marketing? Recruitment marketing focuses on the awareness, consideration and interest phases of potential candidates. 86% of recruiters…
We created the #emaginedifference so you can see why our agency is unlike any other. The #emaginedifference #21-30 The #emaginedifference #21:…
It’s no question that between the Amazon Echo & Google Home, and whatever other intelligent personal assistant is developed in…
Launching a new website calls for a celebration. We love working with our clients to help their vision for their…
A few years ago, patient centricity was all the buzz – and to some extent, it still is. The concept remains popular among all healthcare stakeholders – pharmaceutical, payers, regulators, providers, patient advocates. But, what does patient centricity really mean? Has this buzzword been adopted as an organizational initiative internally? How is it communicated externally? And how does it translate to marketing?
Tracking activities from every angle to create a complete view across the marketing and sales pipelines needs to happen before we can even attempt to an accurate presentation of performance.
Your website is the online hub for your target audience to visit when they want to learn more about your company, products, pipeline, and the science behind it all. It should engage visitors and make them feel like their time was well spent – but without leveraging the appropriate tactics and resources, that’s easier said than done.
It’s arrived – Part 3 of emagine’s WordPress for the Enterprise blog series where we’re debunking common WordPress myths. This week: flexibility, extendibility, customizability. It’s all possible with WordPress.
New to the world of blogging, or just need a refresher to get those creative juices flowing? Read our expert advice on how to craft the perfect blog post.
Read on to learn the top 3 channels that B2B buyers are reporting that they frequently share content on.
Selecting the right B2B web agency is one of the most important decisions a marketer can make. Following these four steps will help you find the right partner for your online success.
Think Facebook Live isn’t for B2B marketing? Think again. Read on to find out the best practices so you can start live streaming today!
In honor of Valentine’s Day, i’m sharing how I learned how to fall in love with my job and the process of B2B lead generation. Read on to find out more!
For at least 10 years, I’ve been hearing that “cold calling is dead.” Now let me make something clear – until the day telephones are extinct, cold calling will never be dead.
Methinks the lady (who does not want to cold call) doth protest too much.
See, when something is hard to do and yields relatively little return in exchange for the effort, the easiest thing to do is just proclaim that activity as “dead”. I mean, announce its death to the world from mountaintops (or – Blogs, Twitter, LinkedIn discussions, etc.). That’s what we’ve seen happen to Outbound Marketing over the past decade or so.
Find out the latest changes and updates to social networks Facebook, Twitter, and LinkedIn and how they are affecting digital marketing in our latest blog.
Twitter has come a long way since it’s official launch in March of 2006, coming in as the 2nd most…
From the second you sign in to any of your social media profiles, you’re bombarded with a continuous stream of…
I would like to send a huge “thank you” to all those who attended the webinar I hosted on Tuesday,…
Do you know how much your competitors spend on paid search every month? Curious what keywords they buy and what…