By now most of us accept that social media works. The question becomes are you using it correctly and are you truly reaching your target audience? Let’s explore what some core components of a successful pharma social media strategy.
Posts in: Pharma Marketing Articles
In the pharmaceutical industry, a pharma pipeline is frequently used when describing and evaluating a company’s activities, R&D progress and overall…
The digital health revolution is changing the way consumers are accessing and looking for information. From wireless devices and social networks, to the Internet and apps, consumers are armed with a world of information at their fingertips. This has empowered consumers to start taking control of their health plan and treatment options. Technology has opened the door for consumers to easily search for the best options for their medical needs influencing how biotech, medical device and pharmaceutical companies market their business.