Posts in: PPC

Dynamic Search Ads, or DSAs, leverage SEO data and makes them an interesting facet of any PPC ads campaign because they bridge the gap between PPC and SEO.

Last November, Google unveiled four new metrics that report on where ads show up on the Search Engine Results Page. Last month, Google announced that these metrics will completely supplant Average Position starting in September of this year.

Our Digital Marketing Services team has many years of experience helping businesses embrace digital advertising. As a result of this ongoing client interaction, we’ve compiled the list of the most common PPC questions we’ve received over the years. The PPC FAQs are available to help you get started on your journey to what has now become the most popular advertising method.

As much fun as it is to get into the nitty-gritty details of digital marketing, we realize that not all of our readers are looking for that level of tactical discussion. To that end, we’d like to take a moment to provide a PPC 101 and get down to basics. In this article, we’ll review what PPC is, why you should use it, and how PPC ad bidding and placement work.

With the release of Google’s broad match modifier, search engine marketers have questions. What is it? How is the modified broad match type different than phrase match? How I do make the most of it in my digital marketing strategy? In today’s post, we’ll look how each match type is defined, how you’re probably misusing them in your keyword strategies, and how to make the most of Google’s broad match modifier for paid ad results and beyond.

Last week, Google began sending out an innocuous-seeming email to select PPC advertisers.  It’s possible you may have already received…

The beginning of the year is a great time for reflection and looking forward to the year ahead. With this in mind, we’d like to share a healthcare success story in hospital digital marketing.

While PPC and SEO both help brands achieve a strong presence on Google’s search results page, they are actually quite different, both in terms of execution and how success should be measured.  PPC refers to ads that live at the top of each Search Engine Results Page (SERP), while organic SEO listings appear below the ads.

It’s no secret that SEO is an ever-evolving industry and will continue to be for years to come. Believe it or not, 2018 happened to be one of the most active years for SEO changes.

The new addition marks the continued growth and propulsion of both the SEO and PPC services at emagine as well…

We created the #emaginedifference so you can see why our agency is unlike any other. Join us on: YouTube, LinkedIn, Facebook, Twitter and Instagram today. The #emaginedifference #11-20 The…

With eight in 10 online health inquiries starting at a search engine and 39% of individuals searching for information related…

If you read our latest post on PPC advertising, you know that the B2B tech industry is astoundingly competitive when…

The competitive landscape in B2B tech means now more than ever is the time to differentiate your business and stand…

This past year has been an exciting adventure for emagine with many accomplishments, one being that we celebrated five 5-year…

Earlier this week, we shared a post on measuring success of paid digital advertising campaigns and why it’s important to discuss business goals before campaign launch. We know that strategically developing campaigns means results and ROI for our clients. Today we’re covering how to follow through and align campaign goals with overarching business objectives

Whether your goal is conversion volume, cost efficiency, or targeting an action further down the sales funnel, setting expectations for your paid digital advertising in advance can benefit you in more ways than one.

I’m literally the last person in the world who would disparage the tremendous entrepreneurship in the digital space, between Web…

Seeing your competitors skyrocket to the top of organic or paid search results can be ridiculously maddening. No matter where you go or what you search for, it seems like your competitors are right there taunting you, especially on the online advertising front. 

The world of online advertising is competitive, to say the least. It’s fast-paced and it’s always changing. Marketers begin to feel like their PPC efforts aren’t making a positive impact – or any impact at all.