In today’s post, I’d like to walk through the basics of structured data, schema markup, and how the healthcare industry can embrace the SEO gift that schema.org has given them.
So how does an organization balance all the moving parts within a healthcare website redesign? Balance begins and ends with a strong focus on the organization’s goals and objectives. And in most cases, those objectives have a strong tie to the human connection. Let’s review the most important elements to consider when redesigning an outdated hospital website.
Today’s post focuses on best practices for SEO friendly content. It will walk through the importance of creating SEO friendly content for humans and search engines, it will discuss the process of creating SEO focused content, and then it will wrap up with a checklist for on-page optimization efforts.
Is biotech SEO worth the time and money? The answer is yes, and in this post, we explore why biotech companies need to put more thought into their digital marketing efforts.
Last November, Google unveiled four new metrics that report on where ads show up on the Search Engine Results Page. Last month, Google announced that these metrics will completely supplant Average Position starting in September of this year.
It’s no secret that SEO is an ever-evolving industry and will continue to be for years to come. Believe it or not, 2018 happened to be one of the most active years for SEO changes.
Optimizing your website to appeal to search engines can be a daunting task. You know it’s necessary to attract people…
After initially researching symptoms or a potential diagnosis, patients and caregivers will begin to scout out their options for the…
Our Digital Marketing team is sharing the best SEO and PPC tools for B2B digital marketing, favorite features and the benefits to our clients.
What can we expect in 2016? Further importance of mobile, real-time Penguin updates, and more. Check out our blog to find out our SEO predictions for 2016.
This month has been a busy one for Google. With changes to AdWords, new Google+ features, and of course, “mobilegeddon”,…
Lets face it, with diminishing attention spans you do not have much time to keep a user on your website…
So you wrote new content for your website and now you’re ready to get it posted. Before you do that…
Search engines evaluate the links pointing to your site to determine its trustworthiness, authority, and popularity. Once you understand how…
So far, fall is shaping up to be a busy season for the folks at Google. It’s not even Halloween…
Google+ is one of the most under utilized social media networks in the B2B space. The giants like Facebook, Twitter, and…
On Friday, Google announced the end Google Authorship. From now on, not only will Authorship information be removed in search…
People often used the terms “site visibility” and “page rank” interchangeably. In fact, the terms are quite different. Knowing the…