A successful digital marketing strategy requires a strong team of key players in order to keep your brand visible. The problem is, many companies think they can do this on their own, without proper training or understanding, and no plan for the future. If you’re hoping to up your digital marketing game, make sure you’re equipped with the right team:
You’ve heard it over and over again: Content is King. Even with the most advanced tools and technologies around today, you simply cannot implement a successful digital marketing strategy if you don’t have a content strategy/strategist.
Visibility is the name of the game in digital marketing. A proper SEO & PPC strategy will ensure your website is being indexed and ranked by Google and other search engines, increasing your chances of being found when a user enters a search query related to your business or services.
Because each business is unique, so is the way their websites are used by users. With a UX specialist on your team, you are able to put yourself in the shoes of your target audience, even down to a specific targeted user. This allows you to see how others interact with your website, the flow in which they take as they explore, and ensures your website is up to the web standards of usability.
Creative is key when it comes to digital marketing. Users are attracted to visuals, so a talented and skilled designer is an essential player of your digital marketing team. Unfortunately, this is where many companies shy away and resist pushing the creative envelope. A good web designer will take your website to the next level and ensures your website stands out from your competitors.
With all these exciting marketing initiatives taking place, you’ll also need a developer to help you create the powerful lead generating landing pages, blog, and other website updates needed to stay successful. They also provide as an extra set of eyes to oversee any maintenance issues or security breaches that may occur.
The piece that holds the whole pie together. A dedicated Account Manager will not only keep your project on track, but they will also keep both teams in check throughout and even after the duration of the project. When doing something as important as a digital strategy, it is imperative to have someone who can keep communication, timelines, deadlines and deliverables organized and up-to-date.
What’s most important to understand about all these key players is that you cannot have one without the other. There are no substitutions. A successful digital strategy requires an overarching, holistic approach and it cannot be done with missing puzzle pieces.