In the world of online marketing and advertising, there’s the right way to do things and then there’s – well, then there’s the “not so right” way to do things. Different types of media attract different types of viewers for different types of services that keep that viewer on your site long enough to give you the information you need or sell them on the product you’re supplying.

In these next few paragraphs, I’ll be explaining how each landing page can be beneficial to your business. Before I dive into the details of how each page differs, I would like to start off by clarifying the two types of landing pages we will be dealing with in this blog post:

Lead Generation

This type of landing page is used to capture a viewer’s information such as their name and/or email address to be saved and used for later purpose. The size of the form used to collect this information has a direct influence on the viewer due to the fact that some potential clients may be a little hesitant to leave their more “personal” information such as a phone number, or may just simply be turned off due to the extent of the form.

landing pages for lead generation

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Click Through

This landing page is used to capture a viewer’s attention through visual stimulation, persuading them to “click through” until they get to the product or offer you are selling. The click through landing page has all the details laid out so the potential client lands on your site ready to buy.

click through landing page example

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The Differences Between Landing Pages

Now you may be asking yourself, “how do I know when to use which type of landing page?” A normal thought to be wondering at this point. Ask yourself: are you trying to sell something quick or generate a list of leads? Click through pages may be good if you’re trying to sell large quantities of an item quickly but a lead generation page would be your best option if the goal were to build relationships with a client long term.

Still aren’t quite getting it? Say you’re in the custom tee-shirt business. You may want to create a click through page that shows off your latest work, a price tag and a button that influences the viewer to “Buy this Tee-Shirt Now!” so they do just that – buy your product right now. But, on the contrary, if you wanted to establish a connection with other tee-shirt shops that don’t sell your specific type of clothing, or if you wanted to encourage customers to come back every year for their baseball team jerseys, you may just want to create a lead generation page.

landing page examples

I hope this helped you better understand the differences between landing pages and be sure to stay on the lookout for the next chapter of landing page dos and don’ts!


Read more bout landing pages and how they may not be the best for B2B.