Whether you’re looking to make small changes to your current website, or tackle a full-blown website redesign project, the task can be absolutely daunting. Don’t worry. We get it, and you’re not alone. The majority of B2B marketers are well-aware that their current website needs a facelift, but doing so seems impossible. In fact, 26% of marketers say managing their website is a top challenge (Source: HubSpot).
Sounds familiar, doesn’t it? You know it’s necessary – your website is nowhere near where it needs to be.
Traffic to your website and sales leads from it are clearly lacking – but roadblocks in your way seem endless.
You already have a full-time job that takes up all of your time, and the day-to-day responsibilities take priority. Although a website revamp is a “must” as well, you just can’t find a way to make it a top priority without becoming completely overwhelmed, skipping all of your meals, not spending time with the family, and not sleeping at night. There’s no way adding a redesign project on top of everything else is feasible.
Lack of Staff
Marketing teams can be small – sometimes only one or two people, even – so your limited staff can barely manage the website you have now. Let’s face it, having a dedicated website manager is a rare luxury in B2B marketing, let alone a full team who can devote all of their time to redesigning the company website.
With a small marketing team (with already packed schedules), you’re left spinning your wheels.
On top of not having enough time or manpower, is budget approval standing in the way of giving your website the attention it deserves? We can’t stress this point enough but, you’re not alone in this case either. 28% of marketers say that “securing enough budget” is a top marketing challenge (Source: HubSpot).
The question remains: Is a website redesign possible given our current circumstances? And if so, how can we make it happen?
How to Do it the Right Way
While approaching this obstacle head on is not easy, there are ways to get it done without losing days of sleep, and your sanity.
Choosing to partner with someone who has a track record of success can ensure your website project will not only get done, but it will yield higher results for your business. It will finally work for you, not against you.
Your agency partner can help you navigate a website redesign from start to finish, and with the right approach and a partner who has a proven track record of success – it can be done the right way.
Take into consideration that a successful website redesign project and launch has a few more critical elements than just the design. Work with a partner who will consult and collaborate on, not just the visuals of your website, but every other aspect of your web presence including user experience, SEO, and conversion rate optimization.
One Small Step for a B2B Marketer, One Giant Leap for the Business.
Identifying your key roadblocks to redesigning your website is just the tip of the iceberg. Taking that first step forward will be the decision that gets your online presence where it needs to be.
Taking even one small step forward can make more of a difference than you might think.
You’re up to your ears with these obstacles now, but it doesn’t have to cost you new business each day. Collaborating with an experienced partner who can guide you through the process can have short-term and long-term impact on the growth of your company. It’s time to start driving the right traffic and generating the website leads you’ve been waiting for.
We’d love to talk with you about how we can help you get there. Let’s chat.