As a modern day marketing professional, part of our daily to-do is keeping tabs on the current trends and emerging digital platforms that are introduced to us each day. With so many opportunities to start a new trial run, it can be easy to lose sight of your overall goals. There are only so many trial and errors you can face before they begin to wreck havoc on your marketing efforts.

While most of us are running towards the same goal, we each face different marketing obstacles on the way to the finish line. Because a successful marketing strategy today requires a cohesive, integrated approach, it’s important to look at all aspects of your online marketing plan to properly analyze what can be improved, tweaked or removed completely.

Now whether or not you currently relate to any or all of the common marketing challenges, there may be a time in the near future where you do. So as you finalize your 2016 online marketing strategy, be sure not to overlook these critical points, as they may just give you the answer to why your current online marketing strategy is not working.

5 Reasons Why Your Online Marketing Strategy Is Not Working:

It’s outdated

Whether it’s your website, the content you share on social media, or the SEO tactics you use, the online world is moving too quick to continue to do things the way you’ve always done them. The web standards demanded by web users today are changing drastically. You must adapt, or risk falling behind.

It’s not user-friendly

The days are gone where marketers where in the drivers seats of our prospects decision-making. They are now the ones in control of the information we should be creating and dictating the type of experiences we present them. UX goes far beyond your responsive design or mobile-friendly website. Your site architecture, calls to action, landing page placements, and confirmation pages can all affect how users interact and engage with your digital presence.

It’s not optimized

If you’ve fallen into the trap of believing SEO (or any marketing tactic for that matter) is dead, you’re not alone. But you’re also not 100% correct either. Digital marketing is evolving every single day and that means the idea of optimizing for search engines is evolving alongside the World Wide Web. If your site and other social media channels aren’t properly optimized, users will never find you in the deep dark pit of Google’s low-ranked web pages.

It’s biting off more than it can chew

As any savvy marketer will agree, it’s hard enough keeping up with all of the new trends, updates and features to our current digital marketing tactics, let alone trying to be an early adopter to every single technological advancement released. Don’t risk your online reputation by placing priority on quantity rather than quality. Standing out on one social media platform will always outshine those with scattered thoughts around the web.

It’s not consistent

You’ve worked diligently on planning and implementing a digital marketing strategy, but the work doesn’t stop there. Simply having a plan in place isn’t enough. Your efforts need to be consistent and your strategy needs to be consistently reviewed, revised, improved and integrated in order to survive.