Cydan Development
Cydan Development, Inc. is an orphan drug accelerator that identifies and de-risks programs with great therapeutic and commercial potential. Leveraging recent scientific breakthroughs in rare diseases and couples those with a creative approach to drug development with a focus on programs with substantial clinical benefits, Cydan has great potential to make a significant impact on the lives of patients with rare diseases.
Design Concepts
Quick Facts
Cydan DevelopmentCydan Development, Inc. is an orphan drug accelerator that identifies and de-risks programs with great therapeutic and commercial potential. Leveraging recent scientific breakthroughs in rare diseases and couples those with a creative approach to drug development with a focus on programs with substantial clinical benefits, Cydan has great potential to make a significant impact on the lives of patients with rare diseases.
Challenge
As a leader in the drug development accelerator arena, Cydan needed a website that:
- Reflected their advancements in rare disease drug development
- Showcased their connection to the rare disease and drug development community
- Highlighted extensive experience in biopharmaceuticals and business development
- Proved their deep-rooted commitment to make a significant impact on the lives of patients with rare disease.
Cydan also needed a new Content Management System to allow in-house personnel to manage and maintain their new site. In addition, the new site needed to be fully responsive, and because of National Rare Disease day approaching, it needed to be completed in a 40-day timeline.
Strategy
The first step in redesigning Cydan’s website was reimagining the information architecture and navigation structure. The new site needed to be intuitive for users to navigate and find relevant information. We carefully considered big-picture educational and marketing priorities – decisions that were especially important given their wealth of industry-specific, thought-leadership content.
We placed relevant content in the right places to encourage longer browsing sessions and avoiding high bounce rates. Additionally, we showcased their connection to and involvement in the community, non-profit organizations, and patient advocacy groups.
The old Cydan website was stagnant, bland and lacked any “wow factor.” We moved away from the investor-centric design elements and focused on a sophisticated, patient and disease-centric design. Plus, by maintaining consistency throughout, the new site provided users with an innovative, user-friendly look and feel.
Leveraging WordPress as an enterprise-grade Content Management System, we delivered a solution that is easy-to-use, flexible, and scalable for future growth. We integrated site search functionality to further improve usability, integrated a revamped blog and social media channels to encourage additional communication vehicles.
Finally, a website displayed beautifully and fluidly across all viewing screens was imperative. Using a fully responsive design, the new site is properly optimized for mobile devices including tablets and smartphones while our Quality Assurance team ensured Cydan’s new site is compatible with and accessible through all browsers.
Notable Features
- Blog
- Custom leadership layout
- Google Analytics installation