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Healthcare Marketing

For Healthcare, It’s All About Mobile Marketing

The trends we first see in consumer and media become more broadly used in other markets, including healthcare. Recent developments clearly point to the rise of smartphone and short video as preferred mediums for high value audiences. We dig into the details and discuss what it means for healthcare marketers and their organizations.

Nurse Connecting With Child Patient
Web Design and Development

Healthcare Website Redesign: A Checklist for Staying Focused on What Truly Matters to Google and Visitors

So how does an organization balance all the moving parts within a healthcare website redesign? Balance begins and ends with a strong focus on the organization’s goals and objectives. And in most cases, those objectives have a strong tie to the human connection. Let’s review the most important elements to consider when redesigning an outdated hospital website.

Checklist and Pen on Desk
Search

Best Practices for Creating SEO Friendly Content

Today’s post focuses on best practices for SEO friendly content. It will walk through the importance of creating SEO friendly content for humans and search engines, it will discuss the process of creating SEO focused content, and then it will wrap up with a checklist for on-page optimization efforts.

Businessman Playing a Shell Game
Search

Google Maketh and Taketh Away

Last November, Google unveiled four new metrics that report on where ads show up on the Search Engine Results Page. Last month, Google announced that these metrics will completely supplant Average Position starting in September of this year.

PPC FAQs with Large Question Marks
Search

PPC FAQs: Our Most Commonly Received PPC Questions

Our Digital Marketing Services team has many years of experience helping businesses embrace digital advertising. As a result of this ongoing client interaction, we’ve compiled the list of the most common PPC questions we’ve received over the years. The PPC FAQs are available to help you get started on your journey to what has now become the most popular advertising method.

Blackboard With PPC 101 Written on It
Search

Back to Basics: PPC 101

As much fun as it is to get into the nitty-gritty details of digital marketing, we realize that not all of our readers are looking for that level of tactical discussion. To that end, we’d like to take a moment to provide a PPC 101 and get down to basics. In this article, we’ll review what PPC is, why you should use it, and how PPC ad bidding and placement work.

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Marketing

How is the Healthcare Industry Working to Reduce Opioid Addiction

The opioid crisis is a frequent topic in our office as some of our clients are working on approaches to curb the dire situation. In January 2019, the National Institute on Drug Abuse reported that more than 130 Americans per day die from opioid overdoses. This post discusses how healthcare companies, biotech startups, and pharmaceutical companies are working to reinvent pain management, break the addiction cycle and save lives.

Open Door to Sunny Skies
Search

How the Broad Match Modifier Can Amplify Your PPC Efforts

With the release of Google’s broad match modifier, search engine marketers have questions. What is it? How is the modified broad match type different than phrase match? How I do make the most of it in my digital marketing strategy? In today’s post, we’ll look how each match type is defined, how you’re probably misusing them in your keyword strategies, and how to make the most of Google’s broad match modifier for paid ad results and beyond.