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Search

Google Maketh and Taketh Away

Last November, Google unveiled four new metrics that report on where ads show up on the Search Engine Results Page. Last month, Google announced that these metrics will completely supplant Average Position starting in September of this year.

PPC FAQs with Large Question Marks
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PPC FAQs: Our Most Commonly Received PPC Questions

Our Digital Marketing Services team has many years of experience helping businesses embrace digital advertising. As a result of this ongoing client interaction, we’ve compiled the list of the most common PPC questions we’ve received over the years. The PPC FAQs are available to help you get started on your journey to what has now become the most popular advertising method.

Blackboard With PPC 101 Written on It
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Back to Basics: PPC 101

As much fun as it is to get into the nitty-gritty details of digital marketing, we realize that not all of our readers are looking for that level of tactical discussion. To that end, we’d like to take a moment to provide a PPC 101 and get down to basics. In this article, we’ll review what PPC is, why you should use it, and how PPC ad bidding and placement work.

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Marketing

How is the Healthcare Industry Working to Reduce Opioid Addiction

The opioid crisis is a frequent topic in our office as some of our clients are working on approaches to curb the dire situation. In January 2019, the National Institute on Drug Abuse reported that more than 130 Americans per day die from opioid overdoses. This post discusses how healthcare companies, biotech startups, and pharmaceutical companies are working to reinvent pain management, break the addiction cycle and save lives.

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Search

How the Broad Match Modifier Can Amplify Your PPC Efforts

With the release of Google’s broad match modifier, search engine marketers have questions. What is it? How is the modified broad match type different than phrase match? How I do make the most of it in my digital marketing strategy? In today’s post, we’ll look how each match type is defined, how you’re probably misusing them in your keyword strategies, and how to make the most of Google’s broad match modifier for paid ad results and beyond.

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Branding and Messaging

The Right Healthcare Branding Will Help You Stand Out From the Crowd

You’ve viewed many healthcare and pharmaceutical websites, and you may have noticed that they all look the same. Have you ever wondered why healthcare branding and overall website design is so bland? Today we’re going to explore my theories about why many healthcare websites look boring, serious, scientific, and redundant. I’m also going to discuss why it’s important to differentiate your company’s brand from the rest.

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Content Marketing

Creating Content Marketing Personas

Marketing personas are not a new topic, however, tightly integrating these personas with content marketing and SEO is relatively new to most companies and organizations. In today’s post we’re going to explore what a content marketing persona is and how you can align this to your SEO efforts to drive and convert more website traffic.