Our Blog

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Marketing

How is the Healthcare Industry Working to Reduce Opioid Addiction

The opioid crisis is a frequent topic in our office as some of our clients are working on approaches to curb the dire situation. In January 2019, the National Institute on Drug Abuse reported that more than 130 Americans per day die from opioid overdoses. This post discusses how healthcare companies, biotech startups, and pharmaceutical companies are working to reinvent pain management, break the addiction cycle and save lives.

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Search

How the Broad Match Modifier Can Amplify Your PPC Efforts

With the release of Google’s broad match modifier, search engine marketers have questions. What is it? How is the modified broad match type different than phrase match? How I do make the most of it in my digital marketing strategy? In today’s post, we’ll look how each match type is defined, how you’re probably misusing them in your keyword strategies, and how to make the most of Google’s broad match modifier for paid ad results and beyond.

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Branding and Messaging

The Right Healthcare Branding Will Help You Stand Out From the Crowd

You’ve viewed many healthcare and pharmaceutical websites, and you may have noticed that they all look the same. Have you ever wondered why healthcare branding and overall website design is so bland? Today we’re going to explore my theories about why many healthcare websites look boring, serious, scientific, and redundant. I’m also going to discuss why it’s important to differentiate your company’s brand from the rest.

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Content Marketing

Creating Content Marketing Personas

Marketing personas are not a new topic, however, tightly integrating these personas with content marketing and SEO is relatively new to most companies and organizations. In today’s post we’re going to explore what a content marketing persona is and how you can align this to your SEO efforts to drive and convert more website traffic.

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Search

PPC vs. SEO: Which One is Right for You and Your Organization?

While PPC and SEO both help brands achieve a strong presence on Google’s search results page, they are actually quite different, both in terms of execution and how success should be measured.  PPC refers to ads that live at the top of each Search Engine Results Page (SERP), while organic SEO listings appear below the ads.

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Search

SEO Changes in 2018

It’s no secret that SEO is an ever-evolving industry and will continue to be for years to come. Believe it or not, 2018 happened to be one of the most active years for SEO changes.