For some time now, I’ve been working with clients to define audiences, build personas and conduct journey mapping workshops. Through all these experiences I’ve come to realize there are clear factors separating the successful projects from the scrap heap of good intentions.
…sharing the four key pillars of content marketing to help you develop a foundation for a successful strategy. The Four Pillars of Content Marketing Content Ideation: using outside sources for…
In today’s post, I’d like to walk through the basics of structured data, schema markup, and how the healthcare industry can embrace the SEO gift that schema.org has given them.
The right pharmaceutical SEO strategy will use a long-tail keyword approach to drive high quality website visitors that will convert and bring in tangible revenue.
With all of our Twitter feeds filled with the same repetitive content, it’s important to find the secret sauce in standing out. Find out how to improve your tweet now.
Follow these best practices for optimizing your B2B video marketing efforts on YouTube now.
There are many types of users visiting your website on a daily basis—investors, current consumers, potential customers, and also employee…
We all know how important first impressions are. And in an ever-increasingly digital world, your website is the face of…
With more than 70% of employed people currently looking for a new job – which does not include the 10.7…
Coming off the week spent in San Francisco for J.P. Morgan’s annual healthcare conference immediately after closing out 2019, I’m…
Most pharmaceutical marketing can benefit from broad, one-size-fits-all messages being delivered to giant patient populations. Treatments for breast cancer, heart disease, diabetes and most other conditions that affect hundreds of thousands (or millions) of patients each year often fit into a pretty typical commercialization “template”. For orphan drugs used to treat rare diseases, you can pretty much throw any existing paradigm out the window.
The trends we first see in consumer and media become more broadly used in other markets, including healthcare. Recent developments clearly point to the rise of smartphone and short video as preferred mediums for high value audiences. We dig into the details and discuss what it means for healthcare marketers and their organizations.
So how does an organization balance all the moving parts within a healthcare website redesign? Balance begins and ends with a strong focus on the organization’s goals and objectives. And in most cases, those objectives have a strong tie to the human connection. Let’s review the most important elements to consider when redesigning an outdated hospital website.
Today’s post focuses on best practices for SEO friendly content. It will walk through the importance of creating SEO friendly content for humans and search engines, it will discuss the process of creating SEO focused content, and then it will wrap up with a checklist for on-page optimization efforts.
In this blog post, we will cover Google Quality Raters and their guidelines, the impact E-A-T has on search, and what you can and should do to improve your E-A-T and SEO.
By now most of us accept that social media works. The question becomes are you using it correctly and are you truly reaching your target audience? Let’s explore what some core components of a successful pharma social media strategy.
Direct-to-Consumer (DTC) genetic testing kits are becoming increasingly popular with the public. In this post, we discuss this medical technology from an employer’s standpoint. We’ll start with how the genetic testing industry began, talk about why it’s booming, and look at the benefits and risks.
Is biotech SEO worth the time and money? The answer is yes, and in this post, we explore why biotech companies need to put more thought into their digital marketing efforts.
Dynamic Search Ads, or DSAs, leverage SEO data and makes them an interesting facet of any PPC ads campaign because they bridge the gap between PPC and SEO.
Last November, Google unveiled four new metrics that report on where ads show up on the Search Engine Results Page. Last month, Google announced that these metrics will completely supplant Average Position starting in September of this year.