Posts in: All Things emagine

Father with a son on his back
All Things emagine

Nuanced Marketing Considerations for Rare Diseases

Most pharmaceutical marketing can benefit from broad, one-size-fits-all messages being delivered to giant patient populations. Treatments for breast cancer, heart disease, diabetes and most other conditions that affect hundreds of thousands (or millions) of patients each year often fit into a pretty typical commercialization “template”. For orphan drugs used to treat rare diseases, you can pretty much throw any existing paradigm out the window.

Man Sitting in a Chair With His Legs Up on a Cartoon Desk
All Things emagine

Do You Suffer From Compl-agency?

com-pla-gen-cy /kəmˈplāgənsē/ a feeling of uncritical satisfaction an agency feels with a client relationship. synonyms: smugness, self-satisfaction, self-congratulation, self-regard; gloating, triumph, pride; satisfaction, contentment