Most pharmaceutical marketing can benefit from broad, one-size-fits-all messages being delivered to giant patient populations. Treatments for breast cancer, heart disease, diabetes and most other conditions that affect hundreds of thousands (or millions) of patients each year often fit into a pretty typical commercialization “template”. For orphan drugs used to treat rare diseases, you can pretty much throw any existing paradigm out the window.
Marketing News and Articles
Browse through the most recent marketing articles and news from the team at emagine. We cover all aspects of SEO, PPC, and digital marketing strategy.
The trends we first see in consumer and media become more broadly used in other markets, including healthcare. Recent developments clearly point to the rise of smartphone and short video as preferred mediums for high value audiences. We dig into the details and discuss what it means for healthcare marketers and their organizations.
The opioid crisis is a frequent topic in our office as some of our clients are working on approaches to curb the dire situation. In January 2019, the National Institute on Drug Abuse reported that more than 130 Americans per day die from opioid overdoses. This post discusses how healthcare companies, biotech startups, and pharmaceutical companies are working to reinvent pain management, break the addiction cycle and save lives.
What is Recruitment Marketing? Recruitment marketing focuses on the awareness, consideration and interest phases of potential candidates. 86% of recruiters…
A Web Design and Digital Marketing agency search can be overwhelming for Healthcare and B2B marketers. emagine’s Business Development Specialist, Claudia Peart, shares 5 tips to find the perfect partner for you.
Many healthcare marketing strategies are missing opportunities that could yield great results. Read on to find the 5 elements of a winning healthcare marketing strategy.