Marketing News and Articles

Coming off the week spent in San Francisco for J.P. Morgan’s annual healthcare conference immediately after closing out 2019, I’m…

Most pharmaceutical marketing can benefit from broad, one-size-fits-all messages being delivered to giant patient populations. Treatments for breast cancer, heart disease, diabetes and most other conditions that affect hundreds of thousands (or millions) of patients each year often fit into a pretty typical commercialization “template”. For orphan drugs used to treat rare diseases, you can pretty much throw any existing paradigm out the window.

The trends we first see in consumer and media become more broadly used in other markets, including healthcare. Recent developments clearly point to the rise of smartphone and short video as preferred mediums for high value audiences. We dig into the details and discuss what it means for healthcare marketers and their organizations.

The opioid crisis is a frequent topic in our office as some of our clients are working on approaches to curb the dire situation. In January 2019, the National Institute on Drug Abuse reported that more than 130 Americans per day die from opioid overdoses. This post discusses how healthcare companies, biotech startups, and pharmaceutical companies are working to reinvent pain management, break the addiction cycle and save lives.

Virtual health, or virtual healthcare, is a hot sector of healthcare—it is expected to reach $3.5 billion by 2022. In today’s post, we’re providing you with the basics of virtual health.

What is Recruitment Marketing? Recruitment marketing focuses on the awareness, consideration and interest phases of potential candidates. 86% of recruiters…

As a Forbes contributor, I’m publishing content on healthcare marketing to share with leaders in the industry. In my recent…

The Current State of Hospitals The financial performance of hospitals across the U.S. has been under pressure. 2016 was a…

As I’ve watched the definition of the ambiguous word “marketing” evolve over the years I’ve been reflecting a lot lately…

A Web Design and Digital Marketing agency search can be overwhelming for Healthcare and B2B marketers. emagine’s Business Development Specialist, Claudia Peart, shares 5 tips to find the perfect partner for you. 

For hospitals, having a strong website presence is more important than ever. Follow the tips provided in today’s post to improve your hospital website and online presence now. 

Many healthcare marketing strategies are missing opportunities that could yield great results. Read on to find the 5 elements of a winning healthcare marketing strategy. 

The online world is full of industry jargon, and as marketers, it’s expected of us to know what every term,…

Generations, like individuals tend to have personalities. Historically we have seen that as each new generation enters the workforce, their…

In today’s economy, marketing professionals are being bombarded on all sides. Your budgets and staff are leaner than ever. Long-time…