Posts by: Bill Gadless

All Things emagine

Nuanced Marketing Considerations for Rare Diseases

Most pharmaceutical marketing can benefit from broad, one-size-fits-all messages being delivered to giant patient populations. Treatments for breast cancer, heart disease, diabetes and most other conditions that affect hundreds of thousands (or millions) of patients each year often fit into a pretty typical commercialization “template”. For orphan drugs used to treat rare diseases, you can pretty much throw any existing paradigm out the window.

All Things emagine

Do You Suffer From Compl-agency?

com-pla-gen-cy /kəmˈplāgənsē/ a feeling of uncritical satisfaction an agency feels with a client relationship. synonyms: smugness, self-satisfaction, self-congratulation, self-regard; gloating, triumph, pride; satisfaction, contentment

Lead Generation

B2B Lead Generation Has Changed

For at least 10 years, I’ve been hearing that “cold calling is dead.” Now let me make something clear – until the day telephones are extinct, cold calling will never be dead.

Methinks the lady (who does not want to cold call) doth protest too much.

 

See, when something is hard to do and yields relatively little return in exchange for the effort, the easiest thing to do is just proclaim that activity as “dead”. I mean, announce its death to the world from mountaintops (or – Blogs, Twitter, LinkedIn discussions, etc.). That’s what we’ve seen happen to Outbound Marketing over the past decade or so.