Branding and Messaging Articles

Browse through the most recent branding articles and reporting news from the team at emagine. We cover all aspects of messaging, website design, and digital marketing strategy.

Red door with three white doors
Branding and Messaging

The Right Healthcare Branding Will Help You Stand Out From the Crowd

You’ve viewed many healthcare and pharmaceutical websites, and you may have noticed that they all look the same. Have you ever wondered why healthcare branding and overall website design is so bland? Today we’re going to explore my theories about why many healthcare websites look boring, serious, scientific, and redundant. I’m also going to discuss why it’s important to differentiate your company’s brand from the rest.