Lead Generation Articles and News
Browse through the most recent lead generation articles and news from the team at emagine. We cover all aspects of website design, landing page creation, and digital marketing strategy.
If you read our latest post on PPC advertising, you know that the B2B tech industry is astoundingly competitive when…
The digital health revolution is changing the way consumers are accessing and looking for information. From wireless devices and social networks, to the Internet and apps, consumers are armed with a world of information at their fingertips. This has empowered consumers to start taking control of their health plan and treatment options. Technology has opened the door for consumers to easily search for the best options for their medical needs influencing how biotech, medical device and pharmaceutical companies market their business.
Every website has a goal – whether it’s to inform and educate visitors, share valuable information, offer helpful resources – the list is endless. In order to do any of those things, you need to include a compelling call-to-action on your page.
Traditionally, websites were used as an online version of your company brochure. A place to read about the company, the leadership team, offerings and easily access contact information. Marketers didn’t intend for websites to add value to the business or impact sales. Simply having a website was enough.
While some organizations have leadership teams who believe in its impact, many B2B marketers struggle to prove the value of digital marketing. To help, we’ve outlined a few tips and tricks to keeping even your highest-level executives on board with your B2B digital marketing strategy.
WordCamp US 2016 was held in Philadelphia 12/2-12/4 – and will move on to another city in the U.S. next year – with emagine making the quest for the second year from our HQ in Massachusetts. A recap of the entire weekend is coming (so have no fear!), but today I’m going to fill you in on one talk that inspired me the most: “Finding Your Voice By Blogging” from Chris Lema.
You’ve created an awesome resource to place behind a landing page. Read the critical elements of a successful B2B landing page now.
In honor of Valentine’s Day, i’m sharing how I learned how to fall in love with my job and the process of B2B lead generation. Read on to find out more!
For at least 10 years, I’ve been hearing that “cold calling is dead.” Now let me make something clear – until the day telephones are extinct, cold calling will never be dead.
Methinks the lady (who does not want to cold call) doth protest too much.
See, when something is hard to do and yields relatively little return in exchange for the effort, the easiest thing to do is just proclaim that activity as “dead”. I mean, announce its death to the world from mountaintops (or – Blogs, Twitter, LinkedIn discussions, etc.). That’s what we’ve seen happen to Outbound Marketing over the past decade or so.
Video marketing is the most used tactic for manufacturers. Read today’s post to find out how you can leverage video into your manufacturing marketing strategy.
Landing pages can be a little intimidating at first glance, but choosing the right one for your ad is key! Learn more about the differences between landing pages now.
In the spirit of Halloween, we are going to share some of the “scary” marketing stats that we found from HubSpot’s 2015 State of Inbound Report. Learn more.
So you made a great resource and are ready to share it on your website, but you don’t want to…