Digital health is on the rise
The digital health revolution is changing the way consumers are accessing and looking for information. From wireless devices and social networks, to the Internet and apps, consumers are armed with a world of information at their fingertips. This has empowered consumers to start taking control of their health plan and treatment options. Technology has opened the door for consumers to easily search for the best options for their medical needs influencing how biotech, medical device and pharmaceutical companies market their business.
And there’s no signs of it slowing of down with the digital health market expected to reach $536 billion by 2025 according to Transparency Market Research. With consumers navigating the biopharma marketplace with an ever-growing selection of sites and apps to help them make an informed decision, there is an increasing demand for connectedness within health care.
Creating a multi-channel marketing experience
According to Pew Research, as of February 2018:
- 9 out of 10 Americans used the internet
- 77% of Americans used a smartphone
- 7 out of 10 Americans used social media
So, what does this mean? As we venture into the realm of digital health, now more than ever we need to ensure we’re providing exceptional experiences to our customers across all digital platforms. Your digital presence is critical to attracting, educating and engaging your audience. Whether it is a patient visiting your mobile site to learn about diabetes management, a mother discovering your latest drug release through social media or a potential investor reading about your ground-breaking new product on their desktop – a seamless and personalized experience is key.
A strategic opportunity to stand apart
As forward-thinking biotech, pharma and medical device companies look for ways to stand out in a sea of competition, the value of a multi-channel consumer-centric approach is becoming increasingly critical. Whether you’re looking to establish a stronger digital presence in a competitive landscape or you’re in need of an innovative refresh to your site, investing into your web presence in the digital health age is essential to stand out in the marketplace. By making your digital presence accessible, innovative, easy to navigate and engaging for your audience, you’ll transform your business and positively impact the bottom line.
Ready to begin? Contact us now.