Marketing personas are not a new topic, however, tightly integrating these personas with content marketing and SEO is relatively new to most companies and organizations. In today’s post we’re going to explore what a content marketing persona is and how you can align this to your SEO efforts to drive and convert more website traffic.
Content Marketing Articles and News
Browse through the most recent content marketing articles and reporting news from the team at emagine. We cover all aspects of website design, development, and digital marketing strategy.
You don’t need to be convinced of the importance of creating and sharing killer content that resonates with your audience. You know that all types of content (written, visual and interactive) that’s helpful and relevant helps prospects identify your company as the solution to their problem, and helps retention of current customers.
B2B marketing is more important than ever with B2B buyers being 60% through the sales process before ever engaging a sales rep, according to CEB Global. What does this mean for marketers?
Across industries, many marketers are facing challenges when it comes to content. Today’s post shares tips on how enterprise marketers can use WordPress to solve their problems.
Sometimes we all need to go back to the basics and remember the basic rules of digital marketing 101. Follow these four pillars for your content marketing strategy.
It happened with SEO first. We didn’t know exactly how Google’s search algorithms worked, but we knew they looked at…
By now, every digital marketer should know how important content is not only for their website, but for their marketing…