While PPC and SEO both help brands achieve a strong presence on Google’s search results page, they are actually quite different, both in terms of execution and how success should be measured. PPC refers to ads that live at the top of each Search Engine Results Page (SERP), while organic SEO listings appear below the ads.
Search Articles and News
Browse through the most recent search articles and news from the team at emagine. We cover all aspects of SEO, PPC, and digital marketing strategy.
If you read our latest post on PPC advertising, you know that the B2B tech industry is astoundingly competitive when…
The Path to PPC Conversions: How to Choose Assets That Will Generate B2B Tech Leads Your Sales Team Will Love
The competitive landscape in B2B tech means now more than ever is the time to differentiate your business and stand…
2018 is poised to be a big year for SEO, and many digital marketers are feverishly guessing which best practices will change, and which will stay.
This week, Sarah Kundel, VP of Web Maintenance and Support is recapping emagine’s kickoff Lunch + Learn session where we heard from two members of our Digital Marketing team, Chad Gourd and Jen Camara on their comprehensive website optimization process.
Earlier this week, we shared a post on measuring success of paid digital advertising campaigns and why it’s important to discuss business goals before campaign launch. We know that strategically developing campaigns means results and ROI for our clients. Today we’re covering how to follow through and align campaign goals with overarching business objectives
Whether your goal is conversion volume, cost efficiency, or targeting an action further down the sales funnel, setting expectations for your paid digital advertising in advance can benefit you in more ways than one.
Recent events related to cyber security are clear indications that we need to protect our websites from vulnerabilities. If you…
More traffic isn’t what paves the way to awareness and growth. There is a not-so-little secret way you can have more control over the type of traffic you attract. Enter Search Engine Optimization.
If you’ve spent time and effort improving your search engine optimization, you might feel – and even fear – that all of your hard work could go to waste with a website redesign. Keyword (no pun intended) = could.
Seeing your competitors skyrocket to the top of organic or paid search results can be ridiculously maddening. No matter where you go or what you search for, it seems like your competitors are right there taunting you, especially on the online advertising front.
Few would argue that a top priority for life sciences, biotechnology, pharmaceutical and medical device marketing teams is to drive traffic to their website. A steady flow of traffic is a mark of success leading to an increase in revenues, right? But, what if that traffic isn’t converting and contributing to your bottom line?