Search Articles and News

Browse through the most recent search articles and news from the team at emagine. We cover all aspects of SEO, PPC, and digital marketing strategy.

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PPC vs. SEO: Which One is Right for You and Your Organization?

While PPC and SEO both help brands achieve a strong presence on Google’s search results page, they are actually quite different, both in terms of execution and how success should be measured.  PPC refers to ads that live at the top of each Search Engine Results Page (SERP), while organic SEO listings appear below the ads.

2018 SEO Activity Header
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SEO Changes in 2018

It’s no secret that SEO is an ever-evolving industry and will continue to be for years to come. Believe it or not, 2018 happened to be one of the most active years for SEO changes.

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Lunch + Learn: Website Optimization Process

This week, Sarah Kundel, VP of Web Maintenance and Support is recapping emagine’s kickoff Lunch + Learn session where we heard from two members of our Digital Marketing team, Chad Gourd and Jen Camara on their comprehensive website optimization process. 

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How to Crush Your Online Advertising Competition

Seeing your competitors skyrocket to the top of organic or paid search results can be ridiculously maddening. No matter where you go or what you search for, it seems like your competitors are right there taunting you, especially on the online advertising front. 

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How to Amp Up Your Online Advertising

The world of online advertising is competitive, to say the least. It’s fast-paced and it’s always changing. Marketers begin to feel like their PPC efforts aren’t making a positive impact – or any impact at all.

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Your Biotech Website Already Gets Traffic. Why Bother with SEO?

Few would argue that a top priority for life sciences, biotechnology, pharmaceutical and medical device marketing teams is to drive traffic to their website. A steady flow of traffic is a mark of success leading to an increase in revenues, right? But, what if that traffic isn’t converting and contributing to your bottom line?