Search Articles and News
Browse through the most recent search articles and news from the team at emagine. We cover all aspects of SEO, PPC, and digital marketing strategy.
In today’s post, I’d like to walk through the basics of structured data, schema markup, and how the healthcare industry can embrace the SEO gift that schema.org has given them.
Our Digital Marketing Services team has many years of experience helping businesses embrace digital advertising. As a result of this ongoing client interaction, we’ve compiled the list of the most common PPC questions we’ve received over the years. The PPC FAQs are available to help you get started on your journey to what has now become the most popular advertising method.
As much fun as it is to get into the nitty-gritty details of digital marketing, we realize that not all of our readers are looking for that level of tactical discussion. To that end, we’d like to take a moment to provide a PPC 101 and get down to basics. In this article, we’ll review what PPC is, why you should use it, and how PPC ad bidding and placement work.
With the release of Google’s broad match modifier, search engine marketers have questions. What is it? How is the modified broad match type different than phrase match? How I do make the most of it in my digital marketing strategy? In today’s post, we’ll look how each match type is defined, how you’re probably misusing them in your keyword strategies, and how to make the most of Google’s broad match modifier for paid ad results and beyond.
Last week, Google began sending out an innocuous-seeming email to select PPC advertisers. It’s possible you may have already received…
The beginning of the year is a great time for reflection and looking forward to the year ahead. With this in mind, we’d like to share a healthcare success story in hospital digital marketing.
While PPC and SEO both help brands achieve a strong presence on Google’s search results page, they are actually quite different, both in terms of execution and how success should be measured. PPC refers to ads that live at the top of each Search Engine Results Page (SERP), while organic SEO listings appear below the ads.
If you read our latest post on PPC advertising, you know that the B2B tech industry is astoundingly competitive when…
The Path to PPC Conversions: How to Choose Assets That Will Generate B2B Tech Leads Your Sales Team Will Love
The competitive landscape in B2B tech means now more than ever is the time to differentiate your business and stand…
2018 is poised to be a big year for SEO, and many digital marketers are feverishly guessing which best practices will change, and which will stay.
This week, Sarah Kundel, VP of Web Maintenance and Support is recapping emagine’s kickoff Lunch + Learn session where we heard from two members of our Digital Marketing team, Chad Gourd and Jen Camara on their comprehensive website optimization process.
Earlier this week, we shared a post on measuring success of paid digital advertising campaigns and why it’s important to discuss business goals before campaign launch. We know that strategically developing campaigns means results and ROI for our clients. Today we’re covering how to follow through and align campaign goals with overarching business objectives