Search Articles and News

Optimizing your website to appeal to search engines can be a daunting task. You know it’s necessary to attract people…

After initially researching symptoms or a potential diagnosis, patients and caregivers will begin to scout out their options for the…

This week, Sarah Kundel, VP of Web Maintenance and Support is recapping emagine’s kickoff Lunch + Learn session where we heard from two members of our Digital Marketing team, Chad Gourd and Jen Camara on their comprehensive website optimization process. 

Earlier this week, we shared a post on measuring success of paid digital advertising campaigns and why it’s important to discuss business goals before campaign launch. We know that strategically developing campaigns means results and ROI for our clients. Today we’re covering how to follow through and align campaign goals with overarching business objectives

Whether your goal is conversion volume, cost efficiency, or targeting an action further down the sales funnel, setting expectations for your paid digital advertising in advance can benefit you in more ways than one.

Recent events related to cyber security are clear indications that we need to protect our websites from vulnerabilities. If you…

If you’ve spent time and effort improving your search engine optimization, you might feel – and even fear – that all of your hard work could go to waste with a website redesign. Keyword (no pun intended) = could.

Seeing your competitors skyrocket to the top of organic or paid search results can be ridiculously maddening. No matter where you go or what you search for, it seems like your competitors are right there taunting you, especially on the online advertising front. 

The world of online advertising is competitive, to say the least. It’s fast-paced and it’s always changing. Marketers begin to feel like their PPC efforts aren’t making a positive impact – or any impact at all.

Read URL best practices and tips on how to improve your SEO efforts and give your website an even better chance of ranking well in search engines.

There is an inherent link between SEO and CRO for website optimization. A beautiful balance can drive a greater volume of higher quality website leads.

Proper on-page SEO is more complex than ever. Discover the six best practices to increase your page rankings.

Expanded text ads are part of Adwords’ most significant changes in almost 15 years. Here’s what you need to know about the new format and options.

What happens when you abandon your commitment to content? The results may surprise you more than you think. Read on to find out.  

Patients are heading to the internet now more than ever for healthcare information. Find out how to keep your healthcare website optimized and visible in search engines now. 

With over 200 ranking factors, Google takes more than just your website’s content into consideration. Read on to find out how well your B2B website ranks in on your SEO efforts. 

In order to keep your B2B website from going to waste, make sure your site isn’t making any of these common SEO mistakes. Read on. 

If you’re one of the many online advertisers who are ready to up the ante on their 2016 PPC campaigns, check out the tips below to ensure your next campaign brings in the results you need.

Find out the 4 essentials truth of biopharma marketing that we learned from a study, The Doctor’s Digital Path to Treatment. Read on now. 

What can we expect in 2016? Further importance of mobile, real-time Penguin updates, and more. Check out our blog to find out our SEO predictions for 2016.