Search Articles and News
Browse through the most recent search articles and news from the team at emagine. We cover all aspects of SEO, PPC, and digital marketing strategy.
This week, Sarah Kundel, VP of Web Maintenance and Support is recapping emagine’s kickoff Lunch + Learn session where we heard from two members of our Digital Marketing team, Chad Gourd and Jen Camara on their comprehensive website optimization process.
Earlier this week, we shared a post on measuring success of paid digital advertising campaigns and why it’s important to discuss business goals before campaign launch. We know that strategically developing campaigns means results and ROI for our clients. Today we’re covering how to follow through and align campaign goals with overarching business objectives
Whether your goal is conversion volume, cost efficiency, or targeting an action further down the sales funnel, setting expectations for your paid digital advertising in advance can benefit you in more ways than one.
Recent events related to cyber security are clear indications that we need to protect our websites from vulnerabilities. If you…
If you’ve spent time and effort improving your search engine optimization, you might feel – and even fear – that all of your hard work could go to waste with a website redesign. Keyword (no pun intended) = could.
Seeing your competitors skyrocket to the top of organic or paid search results can be ridiculously maddening. No matter where you go or what you search for, it seems like your competitors are right there taunting you, especially on the online advertising front.
There is an inherent link between SEO and CRO for website optimization. A beautiful balance can drive a greater volume of higher quality website leads.
Expanded text ads are part of Adwords’ most significant changes in almost 15 years. Here’s what you need to know about the new format and options.
What happens when you abandon your commitment to content? The results may surprise you more than you think. Read on to find out.
Patients are heading to the internet now more than ever for healthcare information. Find out how to keep your healthcare website optimized and visible in search engines now.