So how does an organization balance all the moving parts within a healthcare website redesign? Balance begins and ends with a strong focus on the organization’s goals and objectives. And in most cases, those objectives have a strong tie to the human connection. Let’s review the most important elements to consider when redesigning an outdated hospital website.
Today’s post focuses on best practices for SEO friendly content. It will walk through the importance of creating SEO friendly content for humans and search engines, it will discuss the process of creating SEO focused content, and then it will wrap up with a checklist for on-page optimization efforts.
The right pharmaceutical SEO strategy will use a long-tail keyword approach to drive high quality website visitors that will convert and bring in tangible revenue.
In this blog post, we will cover Google Quality Raters and their guidelines, the impact E-A-T has on search, and what you can and should do to improve your E-A-T and SEO.
By now most of us accept that social media works. The question becomes are you using it correctly and are you truly reaching your target audience? Let’s explore what some core components of a successful pharma social media strategy.
Is biotech SEO worth the time and money? The answer is yes, and in this post, we explore why biotech companies need to put more thought into their digital marketing efforts.
Last November, Google unveiled four new metrics that report on where ads show up on the Search Engine Results Page. Last month, Google announced that these metrics will completely supplant Average Position starting in September of this year.
In today’s post, I’d like to walk through the basics of structured data, schema markup, and how the healthcare industry can embrace the SEO gift that schema.org has given them.
The Emerging Role of Voice Search in Healthcare Voice assistants, like Google Home, Amazon Alexa, Cortana, and Siri, provide the…
With the release of Google’s broad match modifier, search engine marketers have questions. What is it? How is the modified broad match type different than phrase match? How I do make the most of it in my digital marketing strategy? In today’s post, we’ll look how each match type is defined, how you’re probably misusing them in your keyword strategies, and how to make the most of Google’s broad match modifier for paid ad results and beyond.
The beginning of the year is a great time for reflection and looking forward to the year ahead. With this in mind, we’d like to share a healthcare success story in hospital digital marketing.
Marketing personas are not a new topic, however, tightly integrating these personas with content marketing and SEO is relatively new to most companies and organizations. In today’s post we’re going to explore what a content marketing persona is and how you can align this to your SEO efforts to drive and convert more website traffic.
From bloggers to enterprise-grade companies, many love WordPress. Find out why Google loves WordPress websites too in today’s post.
So you want to build a portal. You’ve defined your website portal’s purpose (i.e. to provide a faster and more…
Your corporate website provides public facing marketing information about your organization and the services/products your team provides to various targeted…
It’s no secret that SEO is an ever-evolving industry and will continue to be for years to come. Believe it or not, 2018 happened to be one of the most active years for SEO changes.
YouTube, Instagram Stories, the launch of IGTV, Facebook video and Snapchat all continue to point to a top trend in…
What is Recruitment Marketing? Recruitment marketing focuses on the awareness, consideration and interest phases of potential candidates. 86% of recruiters…
A Little Background As much as website managers and marketing professionals may hate to think about it, regular monitoring and…
We sat down to interview our stellar account manager, Lauren Hanson, to help you decide if we are the right…