You’ve heard us say it time and time again. We love building websites on WordPress, the Enterprise loves WordPress, and marketers love WordPress. What we don’t say often enough is that Google loves WordPress websites, too! And we all know how tricky it is to get (and stay) on Google’s good side…

There’s plenty of articles explaining why users hate your website and in a recent Business2Community post, I even explain 7 reasons why Google hates your website. Today we’re switching gears to share some love. With that said, here are 4 reasons why Google loves WordPress websites and why you should, too!

#1. Google Loves Content

As we’ve mentioned before, when WordPress originally launched, it was created as a platform for bloggers, journalists and content marketers alike. While many hold this against this little CMS that could, it’s actually one of the main reasons why WordPress has grown into the most widely used CMS on the web. Take it from Seth Godin, who says…

“Content Marketing is the only Marketing left.”

So if content marketing is the only marketing left, Google loves content, and WordPress loves to make it easy to create and publish content, don’t you think it makes sense to jump on the bandwagon and show WordPress some love, too?

#2. WordPress is SEO Friendly

Organic Search Engine Optimization is something we stress a lot around here at emagine. WordPress has several options that allow us to easily help you keep your website out-ranking your competition in the search engine results. There are default features, as well as plugins, that can help you monitor your analytics and drive traffic.

Here are just some of the SEO friendly options WordPress and plugins offer:

  • Custom Domain
  • SEO friendly URLs
  • Manual override for URLs
  • Content silo creation
  • Canonical links
  • Breadcrumbs
  • H1 headers
  • Subheader control (H2, H3)
  • Focused keyword assignment
  • On-page optimization scoring
  • Meta titles by URL
  • Meta descriptions by URL
  • No index, no follow at URL
  • Image alt text
  • Link anchor text
  • Featured image for social
  • Facebook Open Graph
  • Twitter Open Graph
  • Social sharing buttons
  • Integrated blogging
  • Blog categories
  • Blog tags
  • Blog post commenting
  • RSS feeds
  • Podcast support and embeds
  • Video support and embeds
  • Online stores
  • Mailing lists
  • Template Switching
  • Custom CSS
  • Mobile responsive
  • XML sitemaps
  • Robot.txt files
  • 301 redirects
  • HTML5
  • Schema and structured data
  • CDN Option
  • SSL Certificates
  • AMP Support

#3. Google Loves Mobile

WordPress has the robust ability to easily create a responsive layout that goes beyond just a separate mobile site. A responsive website automatically adjusts to the various viewing screens users use today (desktop, tablets, and smartphones), rather than just to smartphones.

#4. Google Loves WordPress

If we weren’t convincing enough, take it straight from the mouth of Google:

Have we convinced you to love WordPress, too? If you’re ready to supercharge your online presence and get your website powered by WordPress, contact our web strategists today!