Posts in: Organic SEO

Nurse Connecting With Child Patient
Web Design and Development

Healthcare Website Redesign: A Checklist for Staying Focused on What Truly Matters to Google and Visitors

So how does an organization balance all the moving parts within a healthcare website redesign? Balance begins and ends with a strong focus on the organization’s goals and objectives. And in most cases, those objectives have a strong tie to the human connection. Let’s review the most important elements to consider when redesigning an outdated hospital website.

Checklist and Pen on Desk
Search

Best Practices for Creating SEO Friendly Content

Today’s post focuses on best practices for SEO friendly content. It will walk through the importance of creating SEO friendly content for humans and search engines, it will discuss the process of creating SEO focused content, and then it will wrap up with a checklist for on-page optimization efforts.

Collage of People in Polaroid Photo Frames
Content Marketing

Creating Content Marketing Personas

Marketing personas are not a new topic, however, tightly integrating these personas with content marketing and SEO is relatively new to most companies and organizations. In today’s post we’re going to explore what a content marketing persona is and how you can align this to your SEO efforts to drive and convert more website traffic.

Laptop with Pay Per Click on the screen
Search

PPC vs. SEO: Which One is Right for You and Your Organization?

While PPC and SEO both help brands achieve a strong presence on Google’s search results page, they are actually quite different, both in terms of execution and how success should be measured.  PPC refers to ads that live at the top of each Search Engine Results Page (SERP), while organic SEO listings appear below the ads.

2018 SEO Activity Header Over an Image of Data Networking
Search

SEO Changes in 2018

It’s no secret that SEO is an ever-evolving industry and will continue to be for years to come. Believe it or not, 2018 happened to be one of the most active years for SEO changes.