Posts by: David Hubbell

Pills on top of USA flag
Marketing

How is the Healthcare Industry Working to Reduce Opioid Addiction

The opioid crisis is a frequent topic in our office as some of our clients are working on approaches to curb the dire situation. In January 2019, the National Institute on Drug Abuse reported that more than 130 Americans per day die from opioid overdoses. This post discusses how healthcare companies, biotech startups, and pharmaceutical companies are working to reinvent pain management, break the addiction cycle and save lives.

Red door with three white doors
Branding and Messaging

The Right Healthcare Branding Will Help You Stand Out From the Crowd

You’ve viewed many healthcare and pharmaceutical websites, and you may have noticed that they all look the same. Have you ever wondered why healthcare branding and overall website design is so bland? Today we’re going to explore my theories about why many healthcare websites look boring, serious, scientific, and redundant. I’m also going to discuss why it’s important to differentiate your company’s brand from the rest.

Marketing

Millennial Impact

Generations, like individuals tend to have personalities. Historically we have seen that as each new generation enters the workforce, their…