Posts by: Bill Gadless

While marketers in most other industries are lighting up the dance floor with social media, those in highly regulated industries…

Many marketers think of press releases as something kind of “over there” …the somewhat mystical domain of PR specialists, subject…

No, we’re not just kidding around here.  Sometimes the best insights into today’s problems come not from today’s self-styled gurus,…

Most exponents of social media tend to focus on its uniqueness, its difference from all that has come before. But…

We’ve treated this topic numerous times, both in this blog and in white papers available on our website.  But it’s…

By avoiding these 6 common keyword research mistakes your site will be way ahead of the game, in terms of the many critical outcomes that keywords leverage.

I saw a very brief opinion-type post, “B2B Mktg needs to curate a vibrant community”, by Paul Dunay over on…

Sadly, there are a number of shady practitioners out there who will attempt to take your good money by promising…

I see the following scenario happen time and again …and it’s agonizingly frustrating. Client ABC Inc. wants to line up…

Not paying attention to Google Adwords Quality Score is likely to cost you more money than you should be paying……

For awhile now – maybe since emagine’s founding, along with the Web’s – I’ve noticed a trend among some in…

As part of my continual and diligent search for new search engine optimization (SEO) best practices, I recently ran across…

Here’s a search engine optimization (SEO) pitfall that doesn’t get much press, so it’s sort of a “stealth” hazard: duplicate content….

Mention “cold calling” or “telemarketing” to B2B marketers, and you can all but watch them cringe.  And yet, for most…

There’s been a fair amount of buzz lately about inbound vs. outbound marketing …but what do these terms really mean,…

Dedicated readers of this blog will no doubt recognize the above title as one of our trick questions (aka, false…

No question, the voracious demands of online marketing for content development – already considerable – have escalated sharply over the…

We’re busy doing it for clients every day, so sometimes we have to stop and remind ourselves to write down…

By now, you know the drill:  when you develop a Pay Per Click ad campaign, you also need to create…

Recently, we’ve been seeing a lot of the following sort of scenario happening in the late stages of a client’s…