Touchpoint Solutions

Publicis Touchpoint Solutions (Touchpoint) designs and implements customized healthcare sales, service, and communications teams. From in-field to inside and from promotional to clinical, Touchpoint’s centers-of-excellence include field sales and service, live video detailing, inside credentialed sales specialists, inside sales and service, clinical health educators, and medical science liaisons

Design Concepts

Quick Facts

Touchpoint Solutions

Publicis Touchpoint Solutions (Touchpoint) designs and implements customized healthcare sales, service, and communications teams. From in-field to inside and from promotional to clinical, Touchpoint’s centers-of-excellence include field sales and service, live video detailing, inside credentialed sales specialists, inside sales and service, clinical health educators, and medical science liaisons. Publicis Touchpoint Solutions provides the human touch to precision cross-channel messaging delivered at the right time and through the right channels to achieve maximum impact.

Challenge

There are three business entities that make up Publicis Health Solutions: Touchpoint, PDI and Tardis.

Together, these three companies offer an integrated, complete suite of services from pre-launch through commercialization. But, the overall web presence was segmented and not reflective of this integrated approach or the transition to a true Contract Commercialization Organization.

emagine’s journey with the Publicis Health team began with the Touchpoint website.

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Strategy

Touchpoint’s web presence needed to leverage their expertise in drug commercialization across the product lifecycle and present Touchpoint as a strategic leader, commercialization expert and strong business partner.

Building on this accurate reflection of the company, the new site needed to be an educational and useful resource for visitors at varying phases of the buyer journey to encourage engagement and support lead generation efforts.

To start, we defined a brand position and messaging strategy, while keeping in mind how each individual brand position connects to the other entities and form an encompassing brand strategy.

Next, we defined Touchpoint’s key customer personas as Big Pharma, Small Biopharma and Potential recruits. Once we knew who visits the site, we focused on user goals and what visitors wanted to accomplish. Important questions at this phase included:

  • What does the end-user need from the site?
  • How do we validate they landed in the right place?

Along with user goals, we took into account Touchpoint’s business goals of conveying their full suite of customized offerings and easily capturing usable lead generation information. These business goals would be branded, but balanced with the user goals.

From there, we planned the content of the site to ensure it was helpful, educational and valuable to users. The site architecture and supplemental content guides users through the site to showcase Touchpoint’s expertise along the way. This was achieved by architecting seamless doorways into deeper sections of the site from the homepage and strategically placing appropriate CTAs once inside.

Once the foundation was set, our designers got to work on making the site visually appealing and impactful. The new design is powerful yet professional, intuitive yet rich. We used bold imagery and creative treatments to set Touchpoint apart within the competitive landscape.

Notable Features

  • WordPress Multisite configuration
  • Robust resource center

 

 

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