Content is (still) King
There is still no better tool to demonstrate your company’s expertise and thought leadership than well-written content.
Content marketing can do more than improve your off-site Search Engine Optimization (SEO). Well-written content has the power to connect you with your target audience and create a stronger bond between your audience and your brand.
Great content starts with the right strategy
Do you struggle to maintain fresh content on your website?
Our Digital Marketing Strategists will work with you to create, plan, implement and measure your content marketing strategy.
Leveraging an organic approach to SEO for content marketing, we’ll employ a variety of content marketing and white-hat backlink creation strategies.
Well-rounded content marketing strategy
A well-rounded content marketing strategy includes a mix of content types, including:
- Relevant blog posts
- White papers
- Press releases
Your Digital Marketing Strategist will consult you on the right mix based on your goals and objectives. Content that’s helpful, trustworthy and high-quality should be shared to drive qualified traffic to your website.
Content publishing opportunities
Content is King, but distribution is Queen.
Our industry expertise and in-depth research of your specific market landscape helps us pinpoint websites to publish and elevate your content online. The sites we identify are based on relevancy and potential SEO value.
Together, we’ll develop your content strategy, content creation plan and outreach approach.
Once content is created, we’ll give feedback for improvements and get to work optimizing it for your target key phrases and chosen sites.
Tracking, reporting and refining
Monthly backlink reports are delivered and reviewed to compare your link profile with competitors. We track the effectiveness of your off-site content using Google Analytics & Open Site Explorer.