In today’s post, I’d like to walk through the basics of structured data, schema markup, and how the healthcare industry can embrace the SEO gift that schema.org has given them.
So how does an organization balance all the moving parts within a healthcare website redesign? Balance begins and ends with a strong focus on the organization’s goals and objectives. And in most cases, those objectives have a strong tie to the human connection. Let’s review the most important elements to consider when redesigning an outdated hospital website.
The Emerging Role of Voice Search in Healthcare Voice assistants, like Google Home, Amazon Alexa, Cortana, and Siri, provide the…
Marketing personas are not a new topic, however, tightly integrating these personas with content marketing and SEO is relatively new to most companies and organizations. In today’s post we’re going to explore what a content marketing persona is and how you can align this to your SEO efforts to drive and convert more website traffic.
It’s no secret that SEO is an ever-evolving industry and will continue to be for years to come. Believe it or not, 2018 happened to be one of the most active years for SEO changes.
It’s no question that between the Amazon Echo & Google Home, and whatever other intelligent personal assistant is developed in…