Possibly the biggest stigma surrounding WordPress is that silly little “blog factor”. You know, the one that claims WordPress isn’t really a reliable, scalable CMS because it was made for bloggers and not large multisite enterprise level websites?
Let’s talk about that a bit
You see, when WordPress launched in 2003 it was created out of a desire for an elegant, well-architectured personal publishing platform to enhance the typography of everyday writing. So yes, if we’re being completely honest, WordPress did start as just a blogging platform.
But that was 12 years ago
Today, WordPress is the fastest growing CMS and owns 60.4% of the market share. If that doesn’t impress you, then head over to their showcase page where you’ll find a plethora of websites (big or small) that are powered on the world’s most powerful CMS. So how exactly did this “small blogging tool” turn into one of the most reliable, scalable, secure (yes, I said secure) and popular content management systems? Could it possibly be that silly little blog factor that helped propel their success?
With blogging only recently becoming popular in the B2B world and content marketing now ranking in as the most commercially important digital marketing trend for 2015, I think it’s safe to say that the blog factor may have helped a little. It may help a little more considering that of the most used content marketing tactics for B2B marketers, blogging comes in at 80% while publishing articles on your website is at 81%. Oh, and let’s not forget the importance of quality content if you even want to think about ranking on a search engine like Google.
So if the content of a website determines it’s popularity, then wouldn’t a website that produces blog posts and publishes articles often make up a decent percentage of the top sites on the web? And if a B2B marketer understands the importance of content over technicalities, wouldn’t it make sense for them to use a publishing platform that allows them to consistently create content and make updates on your website that doesn’t require any technical knowledge?
My case in point?
Yes, WordPress IS a blogging tool, to say it’s not would be a complete lie. But to say it’s not the world’s most successful CMS when it also powers over 58,000 of the top non-blog websites, is in fact a figment of your own imagination.