A common complaint we hear from prospective web design clients is that it’s frustrating and difficult to manage their website.
For those who manage the site themselves, it’s cumbersome to make (what should be) simple updates and changes. This is because, oftentimes, making changes to a website requires a certain level of technical knowledge that they simply don’t have as a marketer.
There are also those who don’t have control over their own website at all.
In either situation, many people must turn to a web developer or their IT team to make alterations, even if it’s a simple update like replacing an image, sentence, or single word.
These days, everything is updated quickly, and by consequence, we expect it to be updated quickly. So for most people, being forced to wait for a developer to make a simple change on their site isn’t going to fly.
A simple, easy-to-use website backend designed specifically for you, your team and your company.
If you’ve browsed our website, you already know we build enterprise WordPress websites for our clients who need a simple to use CMS to manage complex websites.
For each individual client, every website page can be built in a way that leverages various specialized design layouts – multi-columns, with icons, with image/background color, video, text color options, and more.
Having different options for “layers” on one page means you don’t need to create new templates from scratch. In other words, you don’t have to call a web designer every time you need a different page layout. Of course, there will be times a UX specialist or web designer should be pulled in to discuss the best approach for a new page. But for the most part, this approach gives you the keys to the car.
Building your site so that when you create a case study, for example, it can be leveraged in relevant places across your website can save you time in the short and long term. Dynamic page layouts can be created to be unique and versatile, with many options, so designs don’t become stagnant. They’re also not intended to be confusing to manage like other complex content management systems out there.
Also, by leveraging dynamic content, you can pull in news items or resources that are defined by specific criteria (i.e “show me the x latest blog posts by product on this page).
In terms of web management, the goal of your web design partner should be to create an intuitive website for your audience and an easy to use backend for web managers. It doesn’t have to be one or the other and we have the projects and happy clients to prove it.