Posts by: emagine

Healthcare marketing isn’t easy. You provide a service, product or treatment to people who typically aren’t at their best. They…

Earlier this week, we shared a post on measuring success of paid digital advertising campaigns and why it’s important to discuss business goals before campaign launch. We know that strategically developing campaigns means results and ROI for our clients. Today we’re covering how to follow through and align campaign goals with overarching business objectives

Whether your goal is conversion volume, cost efficiency, or targeting an action further down the sales funnel, setting expectations for your paid digital advertising in advance can benefit you in more ways than one.

Depending on the updates you request to your website, it might take longer than “instantaneously” because it takes time to do things the right way. Read more about common requests and factors involved.

Biotechnology companies have a lot hinging on their ability to stay visible to key groups – investors, potential partners, employment…

Forrester Research reported that Executives in Professional Services expect 49% of revenue to come through digital channels or products by…

It’s a topic that’s been long discussed, debated and avoided. Many career-minded women prepare themselves for the inevitability of having…

Every website has a goal – whether it’s to inform and educate visitors, share valuable information, offer helpful resources – the list is endless. In order to do any of those things, you need to include a compelling call-to-action on your page.

As a digital marketer, you know that first impressions matter. People make snap judgments about your products and services based on their initial interaction with your brand. Make sure you’re “wowing” website visitors with a clear homepage experience.

Recent events related to cyber security are clear indications that we need to protect our websites from vulnerabilities. If you…

Traditionally, websites were used as an online version of your company brochure. A place to read about the company, the leadership team, offerings and easily access contact information. Marketers didn’t intend for websites to add value to the business or impact sales. Simply having a website was enough. 

Your website might not be the lead generating, sales tool you hoped and dreamed for. You also might be looking for low hanging fruit and suggestions on what you can do in the meantime to drive quality leads to sales from your website.

We can tell you confidently that keeping up with the changing technology will benefit the long-term success of your website. But, just in case you’re still not convinced we wanted to explain how regular website maintenance benefits your web presence and business.

An all-too-common scenario is a company launching their beautiful, new website only to be lacking the maintenance, support and infrastructure…

A few years ago, patient centricity was all the buzz – and to some extent, it still is. The concept remains popular among all healthcare stakeholders – pharmaceutical, payers, regulators, providers, patient advocates. But, what does patient centricity really mean? Has this buzzword been adopted as an organizational initiative internally? How is it communicated externally? And how does it translate to marketing?

You don’t need to be convinced of the importance of creating and sharing killer content that resonates with your audience. You know that all types of content (written, visual and interactive) that’s helpful and relevant helps prospects identify your company as the solution to their problem, and helps retention of current customers.

Tracking activities from every angle to create a complete view across the marketing and sales pipelines needs to happen before we can even attempt to an accurate presentation of performance.

What once consisted of text-heavy pages with distracting imagery and dizzying effectives, corporate websites have (thankfully) evolved into a company’s most powerful marketing tool. A website doesn’t just share your corporate message. It provides solutions to the challenges both you and your audience face.  But, there’s still more to consider.

If you’ve spent time and effort improving your search engine optimization, you might feel – and even fear – that all of your hard work could go to waste with a website redesign. Keyword (no pun intended) = could.

Seeing your competitors skyrocket to the top of organic or paid search results can be ridiculously maddening. No matter where you go or what you search for, it seems like your competitors are right there taunting you, especially on the online advertising front.