One of the main goals of social media marketing is providing value to your followers. But far too many companies feel that value is blog posts, e-books, and educational resources. Now, don’t get me wrong, that does provide enormous benefits but there are even more easy ways to increase the value of your content and increase engagement at the same time. This sort of value reflects the human and appreciative side of a business.

Ask a question

The easiest way to gain engagement on your social media posts is to ask a question. Whether it’s a question about your business, a concept for a new project, or even how their day is going is a great way to get your audience talking. This is also beneficial for your company and customer service efforts because you will gain deeper insights into the wants and needs of your audience.

Conduct a poll

Just like the benefits of asking a question, using it in a poll makes it interactive and fun for your audience. It’s also a tad bit more efficient because they don’t have to type an answer in the comments, they simply click an answer.

Use video

It’s a known fact that visuals are powerful in content. It’s fun, engaging, and when done right, is an effective way to educate your audience at the same time. Whether it’s a company thought leadership video, a corporate video, a webinar or the latest live streaming trend, video has proven to be a great way to increase engagement on social media.

Feature your fans, clients & employees

People love attention! When you give back to your audience by showcasing them, your clients, as well as employees, you’re guaranteed to receive a positive feedback in likes, comments, shares, etc. Spotlighting a fan for their loyalty, a client’s project, or an employee achievement is a positive and special way to boost your engagement.

Regardless of the industry you’re in, with the holidays approaching, now is the perfect time to ramp up your social media efforts. This is an easy way to say thank you to your audience and prove to them you’re thinking about them too.