In today’s post, I’d like to walk through the basics of structured data, schema markup, and how the healthcare industry can embrace the SEO gift that schema.org has given them.
While PPC and SEO both help brands achieve a strong presence on Google’s search results page, they are actually quite different, both in terms of execution and how success should be measured. PPC refers to ads that live at the top of each Search Engine Results Page (SERP), while organic SEO listings appear below the ads.
It’s no secret that SEO is an ever-evolving industry and will continue to be for years to come. Believe it or not, 2018 happened to be one of the most active years for SEO changes.
Our Digital Marketing team is sharing the best SEO and PPC tools for B2B digital marketing, favorite features and the benefits to our clients.
Spammy SEOs beware: Google sources say the next Penguin Algorithm update will launch before the end of 2015. What should you look out for?
In an attempt to be more inclusive with its Webmaster Tools, Google has rebranded it, Google Search Console. No longer…