Posts in: Google Search Console

PPC Conversions
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PPC vs. SEO: Which One is Right for You and Your Organization?

While PPC and SEO both help brands achieve a strong presence on Google’s search results page, they are actually quite different, both in terms of execution and how success should be measured.  PPC refers to ads that live at the top of each Search Engine Results Page (SERP), while organic SEO listings appear below the ads.

2018 SEO Activity Header Over an Image of Data Networking
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SEO Changes in 2018

It’s no secret that SEO is an ever-evolving industry and will continue to be for years to come. Believe it or not, 2018 happened to be one of the most active years for SEO changes.