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rapidly changing technology website maintenance
July 20, 2017 |

How Rapidly Changing Technology Affects Long-Term Website Maintenance

An all-too-common scenario is a company launching their beautiful, new website only to be lacking the maintenance, support and infrastructure that comes with a modern…

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emagine blog wordcamp boston focus
July 19, 2017 |

Bill Gadless, President of emagine, Speaking on “Focus” This Saturday at WordCamp Boston

On this coming Saturday July 22nd at 4:40 pm, I’ll be speaking to web development entrepreneurs at WordCamp Boston, being held at Boston University. The topic of my talk is “Focus“, the single most important component to the success of my digital agency, emagine.

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pharmaceutical seo digital marketing
July 17, 2017 |

Long-Tail Keyword Approach to Pharmaceutical SEO Strategies

More traffic isn’t what paves the way to awareness and growth. There is a not-so-little secret way you can have more control over the type of traffic you attract. Enter Search Engine Optimization.

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patient centric pharma biotech web design
July 14, 2017 |

Sustaining Patient Centric Marketing in a Digital World

A few years ago, patient centricity was all the buzz – and to some extent, it still is. The concept remains popular among all healthcare stakeholders – pharmaceutical, payers, regulators, providers, patient advocates. But, what does patient centricity really mean? Has this buzzword been adopted as an organizational initiative internally? How is it communicated externally? And how does it translate to marketing?

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b2b content marketing
July 13, 2017 |

Creating Killer Content Without a Huge Marketing Team

You don’t need to be convinced of the importance of creating and sharing killer content that resonates with your audience. You know that all types of content (written, visual and interactive) that’s helpful and relevant helps prospects identify your company as the solution to their problem, and helps retention of current customers.

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digital marketing technology
July 5, 2017 |

Missing Link to Data Driven Digital Marketing

Tracking activities from every angle to create a complete view across the marketing and sales pipelines needs to happen before we can even attempt to an accurate presentation of performance.

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