(the blog)



easy to use cms
April 28, 2017 |

Easy to Use CMS for the Enterprise? Believe It.

Large, enterprise companies are inherently going to have a complex site architecture and processes. Typically, it’s the Marketing team managing and updating the website who don’t have the technical knowledge to manipulate code. An easy to use CMS is crucial. 

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b2b digital marketing mix
April 25, 2017 |

Creating the Most Effective B2B Digital Marketing Mix

Options aren’t limited for your B2B digital marketing mix. It can leave you paralyzed, but you don’t have to feel stuck and unproductive. 

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digital marketing roi
April 20, 2017 |

Proving Digital Marketing ROI: A Frustrating Challenge for B2B Marketers

The struggle is real; we know. Proving digital marketing ROI to Executives is frustrating and challenging, but it’s also completely necessary. And that’s a reality we can’t ignore.

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website redesign roadblocks
April 14, 2017 |

Endless Roadblocks to Tackling a Website Redesign

Whether you’re looking to make small changes to your current website, or tackle a full-blown website redesign project, the task can be absolutely daunting. The majority of B2B marketers are well-aware that their current website needs a facelift, but doing so seems impossible.

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flexible wordpress website
April 12, 2017 |

A Flexible WordPress Website for the Enterprise? You Read That Right

It’s arrived – Part 3 of emagine’s WordPress for the Enterprise blog series where we’re debunking common WordPress myths. This week: flexibility, extendibility, customizability. It’s all possible with WordPress. 

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B2B marketing performance
April 5, 2017 |

Can’t Wait. Need Now. Driving B2B Marketing Performance – Quickly

In B2B marketing, there is constant pressure to drive performance from website & digital marketing activities – quickly. But, fight the temptation to dive in blindly.

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