While many of us B2B Social Media marketers have a love/hate relationship with Facebook, I personally believe it is one platform you cannot afford to ignore. In my eyes, Facebook is your second website. Fully optimized with your corporate logo, location, phone number, office hours and appropriate links, your Facebook page can answer almost any question your website should.
But keeping up with Facebook, or any social media platform for that matter, can be tough and time consuming. Thankfully, it doesn’t have to be! Below we are sharing 4 types of content that you can apply to your B2B Facebook marketing strategy today!
4 Types of Content to Add To Your B2B Facebook Marketing Strategy
- Blog Posts
If you’re publishing to your corporate blog consistently, then you should be sharing these posts with your audience as well! We can’t rely on the “set it and forget it” mentality and hope that once we hit publish, the world is waiting to read our content. In order to get it in front of the right eyes, you have to serve it to them. If your audience seems to be engaging with this type of content, don’t be scared to re-share it in a month or so!
- Company Updates
Company updates are a great way to share your internal team and what’s going on in your day-to-day B2B. Share any new hires, promotions, birthdays, or events you are hosting with your Facebook fans to keep them in the loop and up-to-date with your company.
- Industry Updates
Your Facebook marketing strategy cannot be one-sided. It’s important to share content from other outside sources in order for others to share yours. It also shows that you are up-to-date on the industry trends and that is something your audience (and prospects) will appreciate!
Are you attending any conferences, trade shows, or webinars? Share it with on your Facebook to encourage others to join you or show them what they are missing out on!
See, marketing your B2B on Facebook doesn’t have to be so time consuming and well…boring. And if you’re still on the fence with the idea of Facebook marketing, our Social Media specialist explains why it’s still relevant for your B2B here!