social media marketing

While we know there is no shortage of social media platforms to leverage in your B2B marketing strategy, it’s not always easy finding the best ones to put your energy into. To help you narrow down your social media marketing plan, we’re sharing insights directly from Content Marketing Institute & MarketingProfs 2016 B2B Content Marketing Trends Survey.

The survey shows that on average, B2B marketers use up to 6 social media platforms. But because you don’t want to spread yourself too thin – especially when first starting out – we’re sharing the top 3 most effective platforms you can use as a starting point for your B2B social media marketing:


LinkedIn comes in again as the most effective social media platform for B2B marketers. Aside from being a powerful platform to share and consume content, it’s also a powerful platform to generate leads and connect with other like-minded professionals in your industry.

Features to utilize: Showcase Pages, Groups, Publishing, SlideShare, Job Listings, Advertising


With the 140-character restrictions, Twitter allows B2B marketers to get right to the point in their messaging. While one draw back of this fast-paced platform is having your messages be left unseen, it also allows for marketers to share that message more than once without annoying their followers. Another benefit to Twitter is the diverse group of individuals using it. Unlike LinkedIn that is considered more of a professional network, Twitter is filled with influencers, prospects and others who can create a personal connection with.

Features to utilize: Lists, Hashtags, Advertising, SEO 


YouTube is by far the best place to show a more human side of your B2B. Whether it’s a corporate video, product promotion or webinar, marketers are able to educate their clients and prospects with content in an interactive and engaging format. Video is also a great way to generate leads by using a registration form for educational videos such as webinars.

Features to utilize: SEO, Playlists, Featured Video, Advertising 

Have you found any other benefits using these platforms or possibly have another powerful one that I didn’t mention? Let us know in the comments below.