In today’s post, I’d like to walk through the basics of structured data, schema markup, and how the healthcare industry can embrace the SEO gift that schema.org has given them.
So how does an organization balance all the moving parts within a healthcare website redesign? Balance begins and ends with a strong focus on the organization’s goals and objectives. And in most cases, those objectives have a strong tie to the human connection. Let’s review the most important elements to consider when redesigning an outdated hospital website.
The Emerging Role of Voice Search in Healthcare Voice assistants, like Google Home, Amazon Alexa, Cortana, and Siri, provide the…
David Hubbell shares his tips for creating content that will differentiate your website from other companies and help you successfully market your immunotherapy.
You’ve viewed many healthcare and pharmaceutical websites, and you may have noticed that they all look the same. Have you ever wondered why healthcare branding and overall website design is so bland? Today we’re going to explore my theories about why many healthcare websites look boring, serious, scientific, and redundant. I’m also going to discuss why it’s important to differentiate your company’s brand from the rest.
Marketing personas are not a new topic, however, tightly integrating these personas with content marketing and SEO is relatively new to most companies and organizations. In today’s post we’re going to explore what a content marketing persona is and how you can align this to your SEO efforts to drive and convert more website traffic.
Virtual health, or virtual healthcare, is a hot sector of healthcare—it is expected to reach $3.5 billion by 2022. In today’s post, we’re providing you with the basics of virtual health.
Your corporate website provides public facing marketing information about your organization and the services/products your team provides to various targeted…
YouTube, Instagram Stories, the launch of IGTV, Facebook video and Snapchat all continue to point to a top trend in…
As a Forbes contributor, I’m publishing content on healthcare marketing to share with leaders in the industry. In my recent…
We created the #emaginedifference so you can see why our agency is unlike any other. Join us on: YouTube, LinkedIn, Facebook, Twitter and Instagram today. The #emaginedifference #11-20 The…
As leaders in healthcare website design, we know that healthcare marketers are forced to balance a lot of different strategic…
With eight in 10 online health inquiries starting at a search engine and 39% of individuals searching for information related…
Have you found the secret sauce for optimizing your healthcare website conversion rate? Use these strategies to increase on-site conversion rates.
After initially researching symptoms or a potential diagnosis, patients and caregivers will begin to scout out their options for the…
The last time you or a loved one experienced abnormal pain or discomfort, what did you do? If you’re like…
Healthcare marketing isn’t easy. You provide a service, product or treatment to people who typically aren’t at their best. They…
As marketers, we love to adopt new trends and make them our own. But, before taking on the newest web design fad, consider its impact on your messaging strategy and most importantly, your users.
Krystal Galewski shares her pointers on how to overcome “growing pains” in B2B sales for Web Design & Digital Marketing and why she lives for the 10% who need an improved website or an enhanced SEO strategy.
A hospital website influences 80% of care choices. With patients being more empowered than ever before you want their experience to be a positive one.