In today’s post, I’d like to walk through the basics of structured data, schema markup, and how the healthcare industry can embrace the SEO gift that schema.org has given them.
The right pharmaceutical SEO strategy will use a long-tail keyword approach to drive high quality website visitors that will convert and bring in tangible revenue.
So how does an organization balance all the moving parts within a healthcare website redesign? Balance begins and ends with a strong focus on the organization’s goals and objectives. And in most cases, those objectives have a strong tie to the human connection. Let’s review the most important elements to consider when redesigning an outdated hospital website.
Today’s post focuses on best practices for SEO friendly content. It will walk through the importance of creating SEO friendly content for humans and search engines, it will discuss the process of creating SEO focused content, and then it will wrap up with a checklist for on-page optimization efforts.
In this blog post, we will cover Google Quality Raters and their guidelines, the impact E-A-T has on search, and what you can and should do to improve your E-A-T and SEO.
Is biotech SEO worth the time and money? The answer is yes, and in this post, we explore why biotech companies need to put more thought into their digital marketing efforts.
Dynamic Search Ads, or DSAs, leverage SEO data and makes them an interesting facet of any PPC ads campaign because they bridge the gap between PPC and SEO.
The Emerging Role of Voice Search in Healthcare Voice assistants, like Google Home, Amazon Alexa, Cortana, and Siri, provide the…
Marketing personas are not a new topic, however, tightly integrating these personas with content marketing and SEO is relatively new to most companies and organizations. In today’s post we’re going to explore what a content marketing persona is and how you can align this to your SEO efforts to drive and convert more website traffic.
From bloggers to enterprise-grade companies, many love WordPress. Find out why Google loves WordPress websites too in today’s post.
While PPC and SEO both help brands achieve a strong presence on Google’s search results page, they are actually quite different, both in terms of execution and how success should be measured. PPC refers to ads that live at the top of each Search Engine Results Page (SERP), while organic SEO listings appear below the ads.
It’s no secret that SEO is an ever-evolving industry and will continue to be for years to come. Believe it or not, 2018 happened to be one of the most active years for SEO changes.
We sat down to interview our stellar account manager, Lauren Hanson, to help you decide if we are the right…
The new addition marks the continued growth and propulsion of both the SEO and PPC services at emagine as well…
We created the #emaginedifference so you can see why our agency is unlike any other. Join us on: YouTube, LinkedIn, Facebook, Twitter and Instagram today. The #emaginedifference #11-20 The…
As leaders in healthcare website design, we know that healthcare marketers are forced to balance a lot of different strategic…
We’re covering why it’s important to have a strategic plan in place to lock-in long-term business success in our new…
It’s no question that between the Amazon Echo & Google Home, and whatever other intelligent personal assistant is developed in…
Website imagery is the visual element that beautifully conveys your culture, products & services and business values to your audience,…
Your website is the gateway to either recruiting top talent or driving them away. In 2018, your site has to…